Brand Strategy & Identity
Most small businesses don't have a brand problem - they have a clarity problem. You know what you do, but explaining it in a way that actually lands? That's where things get stuck. I help you figure out what you're really saying, who it's for, and how to make it consistent everywhere people find you.
Service snapshot
I work with you directly to define your positioning, sharpen your messaging, and build a visual identity that holds up across your website, socials, packaging, and anywhere else it needs to show up. Most brand projects run 4-8 weeks depending on scope. You'll walk away with guidelines you'll actually open again.
Every brand project starts with understanding the business properly - not a 40-page questionnaire, just honest conversation about where you are, where you're headed, and what's not working. From there, I build out the pieces that matter most for your stage.
That usually includes positioning and strategy - working out what makes you different and how to talk about it. Messaging and tone of voice - giving you the words so your team isn't guessing every time they write something. Visual identity - logo, type, colour, and the system that ties it together. And brand guidelines - a short, usable document that keeps everything consistent without needing me on speed dial.
I don't do branding in a vacuum. If you need a website too, we can run both together so the brand actually shows up the way it should from day one. That's usually where I add the most value - bridging the gap between strategy and the things people actually see.
Case studies coming soon. In the meantime, take a look at the work page for an overview of what I've been up to.
View all workIf your brand feels like it's outgrown what you started with - or it never quite landed in the first place - let's have a conversation. No pitch deck, no pressure. Just a straight chat about what's going on and whether I can help.
Let's talk