800%+
click & collect revenue
after launch of the new ordering flow
Featured work
One connected system from brand to day-to-day operations.
This case study shows how clear messaging, practical web delivery, and operational improvements can work as one growth engine.
Example project: Honesty Group, United Kingdom
Project snapshot
Honesty Group
Full rebrand and digital transformation for a growing food business spanning coffee shops and pub restaurants.
Visit honestygroup.co.ukStart
January 2025
Status
Ongoing
11
locations supported
coffee shops and pub restaurants
4
delivery streams
brand, digital, systems, and automation
Ongoing
partner status
continuous iteration since January 2025
Case examples
01 of 04
Problem statement
Lack of growth on Click & Collect.
Problem detail
The previous website was outdated and hard to edit for internal team members, with high maintenance costs. Conversion was non-existent due to convoluted flows.
Solution
A complete redesign of the website using Shopify's infrastructure, delivered as a fully custom build.
Result
800% growth in Click & Collect.
honestygroup.co.uk
Website example Homepage screenshot
02 / Brand architecture
Placeholder for brand clarity and consistency outcomes.
03 / Systems & software
Placeholder for workflow simplification and operations examples.
04 / Automation & AI
Placeholder for automation outcomes and future case snapshots.
Work delivered
Four streams, one joined-up plan.
Instead of isolated projects, each stream was planned to reinforce the others, so brand clarity, digital performance, and internal execution improved together.
Brand Architecture
A clearer brand system so every location communicates one story.
Includes
- Positioning and brand strategy
- Messaging and tone of voice
- Visual identity refresh
- Practical brand guidelines
Digital Foundations
A faster website and e-commerce setup designed around day-to-day use.
Includes
- Shopify rebuild and structure
- Click and collect integration
- Navigation and information architecture
- Mobile and conversion optimisation
Systems & Software
Simplified tools so teams spend less time switching systems.
Includes
- Software and workflow audit
- CRM and CMS clean-up
- Reporting structure improvements
- Internal process documentation
Automation & AI
Targeted automation that removes repetitive admin without adding risk.
Includes
- Workflow bottleneck mapping
- Automation opportunities prioritised
- Practical AI tooling setup
- Ownership and handover plans
Built to ship improvements quickly without losing direction.
Diagnose
Mapped the customer journey and internal workflows to identify conversion and ops friction.
Design
Built one connected roadmap spanning message clarity, website structure, and tooling priorities.
Deliver
Rolled out in practical phases, prioritising visible wins while building long-term foundations.
Evolve
Continue to refine the brand, website, and systems as the business scales and needs change.
Project gallery
Selected outputs from strategy through delivery.
Rebrand direction and core visual system
Website UX and conversion-focused page templates
Operational workflows and reporting foundations
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