Featured work

Brand, website, and operations - all pulling in the same direction.

This is what it looks like when your message, your site, and the way your team works all get sorted together instead of in silos.

 
Let's talk
 
View services

Featured project: Honesty Group, United Kingdom

Project snapshot

Honesty Group

A full rebrand and digital overhaul for a growing food business with coffee shops and pub restaurants across the UK.

Visit honestygroup.co.uk

Start

January 2025

Status

Ongoing

800%+

click & collect revenue

after launching the new site

locations supported

coffee shops and pub restaurants

25%

boost in engagement

a cohesive rebrand across every location and channel

Ongoing

partner status

continuous work together since January 2025

Featured project image

Honesty Group

Case examples

04 case studies

01 / Website

The problem

Click & Collect wasn't growing.

What was going on

The old site was clunky, hard for the team to update, and expensive to maintain. The checkout flow was so convoluted that barely anyone finished an order.

What I did

I redesigned and rebuilt the entire site on Shopify - fully custom, from scratch - built around how the team actually needed to use it.

The result

800% growth in Click & Collect revenue.

 honestygroup.co.uk 

Website example

Homepage screenshot

View live site

02 / Brand

The problem

The brand had grown without a clear thread holding it together.

What was going on

Each location had evolved its own look and feel over time. Messaging was inconsistent, the visual identity was fragmented, and there was no shared sense of what the brand actually stood for.

What I did

I worked closely with the founders to understand their vision, then ran a full rebrand - positioning, identity, messaging - and rolled it out myself across the group.

The result

A unified brand the whole team could get behind, implemented consistently across every touchpoint.

Brand example

Brand direction

Positioning, voice, and visual structure rolled out across every site and location.

Primary mark and lockups

Tone of voice principles

Rollout across all channels

Live link coming soon

03 / Systems & tools

The problem

There was no single source of truth for how the business ran.

What was going on

Key information was scattered across inboxes, group chats, and people's heads. New starters had nowhere to go, and existing staff were constantly chasing answers.

What I did

I built a dedicated internal wiki from scratch and onboarded every team member on how to use it - so the knowledge lived somewhere accessible and stayed up to date.

The result

One place for everything, with the team actually using it day-to-day.

Systems example

Internal wiki structure

Operations handbook Live

Team onboarding Adopted

Store SOPs Updated

Knowledge base

One place to find answers.

Team adoption

Used daily by staff.

Live link coming soon

04 / Automation & AI

The problem

The data was there, but nobody could make sense of it.

What was going on

Sales figures and reporting existed across multiple platforms, but none of it was joined up. The team had numbers without context, which meant decisions were based on gut feel.

What I did

I built a custom analytics tool that pulls the data together and presents it with the context the team actually needs - so the numbers tell a clear story.

The result

Real visibility on sales performance, with the team making faster, more confident decisions.

Automation example

Sales performance dashboard

Data pulled daily

Context built in

Faster decisions

Live link coming soon

Work delivered

Four things, one joined-up plan.

Rather than treating each piece as a separate project, everything was planned to work together - so the brand, the site, and the internal setup all improved at the same time.